LEETIE LOVENDALE IS A JEWELRY LINE BORN OF LEFTOVERS. In 2004, designer & bead store owner, Heather DeSimone discovered a warehouse which wanted to sell it's entire contents of vintage plastic jewelry components. 40,000 lbs of Beads, unfinished hoops, & geometric flat shapes, but most were not bead-store-ready. After researching old manufacturing & hand-making techniques used in the 60's-80's, Heather started Leetie Lovendale. A line of jewelry made modern for today from vintage lucite parts.